What this dashboard measures
This is a setter-side view of the SCI sales process — the work each setter does to feed the closer pipeline. The dashboard is organized as three sections, each a different stage of the setter's contribution: Activity (raw call volume + intro-call performance), Bookings (the discoveries setters cause to be booked), and New Money (the dollars that eventually fund from those discoveries — first-time investor fundings only).
Setters shown: Kayla Daughtrey, Cierra Milao, Alex White, Aidan Conner. Jamie Wright is inactive and excluded from the columns. Activity owned by closers or non-setter accounts lands in the Unattributed column.
The three sections
Activity
Direct setter activity — calls dialed, connections made, intro calls scheduled and held. These are the raw inputs. Owned by the setter via call/meeting hubspot_owner_id.
Five rows: Dials, Connections (with connection rate of dials), Intro Calls Scheduled, Intro Calls Completed, Intro No-Shows. The Unattributed column shows N/A for activity rows by design — a non-setter's calls aren't unattributed setter activity, they're someone else's activity entirely.
Default range: This Week. Daily/weekly cadence — setters and managers want fresh activity numbers.
Setter-Attributed Funnel — Bookings
Discovery calls booked, where the setter gets credit via attribution cascade rather than direct meeting ownership (closers are usually the meeting owners on discoveries). Three rows for the full population (Booked, Completed, No-Show), then the same three rows segmented by intro origin — From Intro (contact had a completed intro before the discovery booking) vs No Intro (came in cold or via referral that skipped intro).
The Bookings range anchors on booking creation date, not scheduled meeting date. When Kayla books a discovery on Friday for the following Monday, that booking counts toward Friday's week (when the work was done) — not the week the call eventually happens. This makes "Discoveries Booked This Week" mean "booked this week" rather than "scheduled this week," which is the operationally useful framing for setter activity.
Completion rates use the booking cohort. For a given week's bookings, the completion / no-show rates measure "of the bookings made in this window, what % have completed so far?" — a true cohort follow-through rate. A booking made last Friday whose discovery happens today still counts toward last week's cohort, with outcome resolved when the meeting actually happens.
Watch the From Intro vs No Intro completion gap. Higher From Intro completion = the inbound funnel is producing better-quality discoveries than direct outbound. Live data shows this gap clearly — a real lever for resourcing decisions.
Default range: Last Month. Discovery cycles are short enough that month-level reads are accurate.
Setter-Attributed Funnel — New Money
New money raised — first-time investor fundings credited to the setter via cascade attribution: matching closed-won deal's setter_owner first, contact's setter_owner as fallback. Three rows: count of first-time investors acquired, total new money raised, average ticket.
Important — first-investment attribution. Only each contact's FIRST funded investment counts. Once an investor is acquired, post-acquisition relationship management and follow-on (repeat) fundings are owned by Account Managers — those repeat investments live on the AM dashboard, not here. So this dashboard's New Money Raised totals will be intentionally lower than the main Investment Dashboard, which sums every funded record including repeat and follow-on. The gap between them is the AM-owned repeat-funding volume.
Funded investments and their original discovery bookings can sit in different date ranges — a discovery booked in March can fund in April. The Bookings range and New Money range are independent windows, not a strict pipeline.
Default range: Last Quarter. Funding cycles run longer than booking cycles; quarterly read is the right granularity.
How attribution works
Setter attribution is harder than closer attribution because the setter usually doesn't own the meeting record — the closer who runs the discovery does. Cascade logic resolves this:
- Activity (Dials, Intros): direct ownership via call or meeting
hubspot_owner_id. The setter ran the call or held the intro.
- Discoveries: deal-based cascade. We find the deal active at the time of the discovery and use its
setter_owner field. If no deal-side setter, we fall back to the contact's setter_owner.
- Investments: matching closed-won deal's
setter_owner first (within ±30 days of funds received), contact's setter_owner as fallback.
The Unattributed column captures funnel records (discoveries, investments) where the cascade resolved to null OR to a non-current setter — most commonly historical Jamie Wright records or mis-tagged closer ownership.
Drill-down rows on the setter dashboard show both the meeting's actual owner (usually a closer) and the setter who got cascade credit, so you can spot-check attribution surprises.
Date ranges and comparison
Each section has its own independent date range. Change one, the other two stay where they are — useful for focusing on different timeframes simultaneously (e.g., this week's activity while looking at last quarter's funded outcomes).
Each section also has its own compare dropdown:
- Previous Period — the period immediately before the base range. Last Month compares to the month before, This Week compares to last week's same-elapsed days.
- Same period previous year — shifts the base range back one calendar year. Apples-to-apples seasonal comparison. Use this when you want Q1 2026 vs Q1 2025.
- None — drop the comparison entirely.
- Specific period — compare to any named range.
- Custom dates — pick exact from/to dates.
Drill-down — clicking the numbers
Almost every number is clickable. Two click targets per cell:
- Click the headline number (the big bold figure) → opens a panel showing the underlying records for the current period.
- Click the delta line (the "↓ 18% prev: 125" subtitle) → opens the same panel for the comparison period (whichever you have set in the compare dropdown — Previous Period, Same period previous year, etc.).
The drill-down panel shows each underlying record: contact name (clickable, opens HubSpot in a new tab), date, both owners (the closer who ran the meeting and the setter who got cascade credit), and outcome. For meeting records, each row also shows whether that contact has ever funded — labeled Funded $X or Not funded.
Booked vs Scheduled dates. When a booking's creation date and its scheduled meeting time fall on different days, the drill-down row shows both: "Booked Apr 23 · Scheduled Apr 27." This makes the cohort relationship explicit — you can see at a glance that a booking belongs to last week's cohort even though the meeting happens this week. When booking and scheduled dates match, only one date is shown.
Reading the funnel together
The setter funnel: dials → connections → intro calls scheduled → intro calls completed → discoveries booked → discoveries completed → investments funded.
Activity rows answer "how hard are setters working?" The Bookings rows answer "how good is the work?" — completion and no-show rates of their booked discoveries. The Investments rows answer "what dollars do they ultimately drive?"
Key insight when reading: high activity with low completion rate = setters are booking volume but the discoveries aren't qualified enough. Low activity with high completion = a setter who books selectively. Both can be valid styles depending on team strategy.
Reading caveats
Pre-2026 dispositions are sparse. Disposition tracking (Completed / No-Show) wasn't enforced until 2026, so any historical period before 2026 will show suppressed completion rates that reflect data hygiene, not actual performance. When comparing 2026 numbers to anything earlier — Q4 2025, full 2025, year-over-year — expect huge "improvements" in completion rate that are mostly the data getting cleaner. The further back you look, the less reliable disposition-based metrics become; volume metrics (booked, count) are still trustworthy.
Pending bookings. Discovery calls scheduled for the future show as "X still pending" subtext under the Booked count. They count toward Booked but not toward Completed or No-Show — the rates use the resolved cohort (booked minus pending) so the rates reflect what actually happened, not what's still on the calendar.
Partial period warning. If the base period is in progress (This Week, This Month, This Quarter, This Year), the Previous Period comparison truncates to same-elapsed days for fairness — and a yellow pill in the section header says so. To compare full vs full, use Same period previous year instead.
Segment math sanity pill (Bookings section only). The "All" rate must mathematically lie between the From Intro and No Intro rates because All is a weighted average of the two. If a yellow warning pill fires, the underlying numbers are inconsistent — usually a data hygiene issue worth investigating, not a real performance signal.
Setter attribution gap on historical data. Many older closed-won deals (from 2023-2024) have a null setter_owner because the field wasn't populated routinely until 2025. Investments tied to those deals will land in the Unattributed column even though a setter likely did the work — known limitation worth flagging when reading historical totals.
Glossary
DCB — Discovery Call Booked. The pipeline stage and the moment the setter's work converts to closer's work.
Booking date — when the meeting record was created in HubSpot (i.e., when the booking was made). Used as the anchor for "Discoveries Booked" cohorts.
Scheduled date — when the meeting is supposed to happen. Used as the anchor for outcome resolution (Completed / No-Show / Pending) — outcomes only resolve once the scheduled time has passed.
From Intro / No Intro — segmentation on whether the contact had a completed intro call before the discovery booking. From Intro = inbound-warmed; No Intro = direct outbound or referral that skipped the intro.
Resolved cohort — bookings whose scheduled meeting time has already passed. Used as the denominator for completion rate and no-show rate, so the rates aren't dragged down by future bookings.
Pending — a discovery booking whose scheduled meeting time is still in the future. Counted in Booked, excluded from rate denominators.
Cascade attribution — when the meeting owner isn't the setter (typical for discoveries), credit falls back to the deal's setter_owner field, then to the contact's setter_owner field. Lets the dashboard credit setters even when they don't own the meeting record directly.